Halloween: A New Symbol of Creativity Worldwide
If there's one holiday that unleashes "an arms race of creativity," it's Halloween. Unlike other holidays, there's very little in the way of religious decorum or tradition that keeps people from going all-out in their decorations and costumes. In mid-October, marketing guru Seth Godin pointed out that Halloween is fast becoming the #1 holiday for innovators.
But Halloween is coming on strong. What's fascinating to me is that this is the only holiday (perhaps in the world) where there is an arms race of creativity.
Every year there's new stuff, new ideas, new ways for yuppies and boomers and everyone else to spend time and money. Halloween represents a real transition point, imho, between a backwards-looking tradition and a Make-magazine how-smart-and-clever-are-you do-your-own-thing festivity of the future. In other words, a growth industry that depends on betting on the ego and smarts of your customer."
This year, I've been especially attuned to the way that young professionals in New York are going about their preparations for Halloween. While they may lack the large suburban homesteads to trick out with jack-o-lanterns, they more than make up for it with their creative costumes. If you've never sat next to a lawn monster and zombie on the subway while making goo-goo eyes at the Catwoman and policewoman across the way from you, you haven't really experienced Halloween.
Halloween is here, a time when many parents of young children often experience conflicting emotions. Many feel excitements that their child is dressing up and trick-or-treating. But at the same time, some parents worry that their child will find Halloween too scary.
Some parents worry that when their children see other children dressed up as scary beings such as witches and monsters, they will think that they are indeed encountering real witches and real monsters, and hence will be terrified and possibly even traumatized. Other parents worry that their child might even be scared by his own costume!
But research conducted by my colleagues and I show that, despite occasional errors, children are actually quite good at making the fantasy-reality distinction by the age of 3 or 4. Our research showed that preschool-age children use many of the same cues that adults use to make this distinction. For example, preschoolers are more likely to think that something is real if a doctor is associated with it versus a dragon. So they pay attention to context. Children also use the presence or absence of evidence to make decisions about what’s real.
There may even be potential benefits of putting on a costume. Through pretending to be someone or something else, children can explore alternate identities. They do this by using their imagination, something that arguably does not get enough exercise anymore in these times of electronic devices.
Consider a child who is dressed up as a firefighter for Halloween. For a short time, that child sees herself as someone who is strong and brave, who helps people, and who works as part of a team. Using their imagination in this way potentially exercises a number of cognitive skills including storytelling, perspective-taking, and exploring different emotions. Perhaps most important, it also requires keeping track of the reality-fantasy distinction, which is key to not being scared by those costumed witches on the street.
Are some alternate identities more beneficial than others? My colleagues and I believe that certain types of imagination may have unique benefits for creativity. Some alternate identities are quite realistic, like a police officer or scuba diver. Others are way-out fantastical, like a unicorn. We think the in-between level, what we call Fanciful Imagination, has the greatest potential benefit. Here, children might explore identities that are real but unusual, such as a medicine man or a deep-sea diver. We think the unique balance of fantasy and realism at this level may potentially aid creative problem-solving.
It’s important for parents to remember that children do understand the distinction between fantasy and reality—they just sometimes have trouble keeping it at the forefront of their consciousness. So, if they do lose track of it, and get a little scared, all you have to do is remind them, just as adults might remind themselves that the scary movie they are watching isn’t real. Or you can just let them go—let them be scared within reason—because after all, sometimes it’s fun to be afraid of Halloween.
Courtesy: Jacqueline Woolley/ Times.com & Dominic Basulto/Bigthink.com
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